# Brand Overview

## One-line description

North Star Job Hunt is a UK-built AI-assisted job-search workspace that helps candidates find live roles, improve applications, and stay in control of their career search.

## Short boilerplate

North Star Job Hunt helps jobseekers cut through the fog of modern job hunting with live job search, guided AI support, CV and interview tools, salary helpers, and a safer evidence-led workspace. Built in Lancashire, the platform focuses on practical support, transparency, and human-in-the-loop control.

## Longer boilerplate

North Star Job Hunt is a career platform built to make job searching feel clearer, safer, and more organised. It brings live job discovery, saved roles, CV support, interview preparation, salary tools, and AI-assisted guidance into one workspace.

The platform is designed around user control rather than blind automation. AI features help analyse opportunities, identify gaps, draft safer career materials, and explain recommendations in plain English, but users remain in charge of what is saved, edited, shared, or submitted.

North Star Job Hunt was created by Mike, an IT professional in Colne, Lancashire, after a frustrating job search exposed how fragmented and exhausting the process can be for candidates.

## Core positioning

- Built for jobseekers first.
- AI-assisted, not AI-controlled.
- Human approval before important actions.
- Evidence-led CV and job-fit support.
- Designed to reduce job-search fog, not add more noise.
