NORTH STAR JOB HUNT BRAND GUIDE

Media kit contents:

- Logos and compass mark assets
- Founder image and bio
- USA News press release in DOCX and PDF formats
- Press-ready copy blocks and platform boilerplate
- Colour, typography, and logo usage guidance

Preferred name:
North Star Job Hunt

Short name:
North Star

Core colours:

- North Star Navy: #0b1f5f
- Compass Red: #c1122f
- Ink: #071127
- Slate: #52627a
- Surface: #f8fbff
- Border: #dbe4f3

Logo usage:

- Use the full wordmark wherever space allows.
- Use the compass mark for favicons, social icons, square placements, or tight layouts.
- Keep clear space around the logo.
- Do not stretch, squash, recolour, rotate, crop, add shadows, or place the logo on visually noisy backgrounds.
- On dark backgrounds, place the logo on a white or very light backing card for readability.

Tone:

- Helpful, not hype-led.
- Transparent about AI use.
- Candidate-first.
- Plain English over jargon.
- Safety and control should be described clearly.
